About Us
Our Milestones
Our Milestones
2017
Year
Humble Beginning with a big impact
- Foundation: Established in March by three passionate entrepreneurs—Siew Je Nam, OngHan Leong, and Chan Chong Sang.
- First Product Launch: Introduced pillows using basic sewing, cutting, and fiber-opening machinery
- Initial Success: Sold 3,000 pillows on Lazada in under 10 minutes!
2018
Year
Transformational Changes
- Transition to Private Limited: Transitioned from a partnership structure to a private limited company, Dormez Marketing (M) Sdn Bhd.
- Production Growth: Expanded its product oerings by adding a new line of bed linens. Further expanded its factory space to 15,000 sqft and set up a dedicated warehouse fulfilment centre.
- Continued E-Commerce Success: Flew brand was consistently recognized as a “Lazada Top Performer”.
2019
Year
Expanding Horizons
- New Product Line: Expanded its offerings by adding comforters to its product line.
- New Brand Launch: The company launched its second brand, Kun, on Shopee.
- Top Seller on Shopee: Kun consistently recognized as a “Top Selling Brand” on Shopee.
2020
Year
Building Infrastructure and Expertise
- Offce Expansion: Built its first offce and hired a dedicated management team.
- Factory Growth: Expanded the factory footprint to 25,000 sqft across two additional floors. Invested in advanced equipment, including quilting machines and a semiautomated fiber-filling machine.
- Growing Workforce: Expanded the team to 30 employees.
2021
Year
Strategic Growth and Diversification
- Rebranding: Officially renamed to Dormez Fabrication Sdn Bhd.
- Separation of Manufacturing and Trading: Commerce Sdn Bhd focusing on trading, and Dormez Flash, a new logistics business optimizing delivery services.
- Expansion of Operations: Acquired its first prime mover with a semi-trailer. Additionally, new quilting machines, a cutting machine, and a packing machine were added.
- Product Line Growth: Introduction of mattress protectors.
- Factory Expansion: Expanded its factory and warehouse operations to a sizable 40,000 qft.
2022
Year
Achieving Excellence
- Obtain Grant: Received a Smart Automation Grant from the government, empowering it to further automate its processes.
- Fleet Expansion: Acquired a second prime mover with a semi-trailer.
- Top Performance: Kun continued its reign as one of Shopee’s “Best-Selling Brands”.
- Workforce Growth: The team expanded to 100 employees, covering both management and operations.
2023
Year
Innovation and Market Engagement
- Creative Marketing Initiatives: Launched a Creative Marketing Department.
- New Market Exploration: Ventured into new markets and hosted its first offline sales events.
- Bed Linen Series Expansion: Expanded its bed linen range, introducing vibrant printed designs alongside its classic plain-colored options.
- Livestream Studio & TikTok Sales: Built a livestream studio and began selling products on TikTok
2024
Year
Moving towards Excellence
- Fleet Growth: Acquired the third prime mover with a semi-trailer.
- ISO 9001 Certification: Applied for the ISO 9001 certification, as a strategic move to ensure quality control and meet international standards.
2017
Humble Beginning with a Big Impact
• Foundation: Established in March by three passionate entrepreneurs
• First Product Launch: Introduced pillows using basic sewing, cutting, and fiber-opening machinery
• Initial Success: Sold 3,000 pillows on Lazada in under 10 minutes!
• First Product Launch: Introduced pillows using basic sewing, cutting, and fiber-opening machinery
• Initial Success: Sold 3,000 pillows on Lazada in under 10 minutes!
2018
Transformational Changes
• Transition to Private Limited: Transitioned from a partnership structure to a private limited company, Dormez Marketing (M) Sdn Bhd.
• Production Growth: Expanded its product offerings by adding a new line of bed linens. Further expanded its factory space to 15,000 sqft and set up a dedicated warehouse fulfilment centre.
• Continued E-Commerce Success: Flew brand was consistently recognized as a “Lazada Top Performer”.
• Production Growth: Expanded its product offerings by adding a new line of bed linens. Further expanded its factory space to 15,000 sqft and set up a dedicated warehouse fulfilment centre.
• Continued E-Commerce Success: Flew brand was consistently recognized as a “Lazada Top Performer”.
2019
Expanding Horizons
• New Product Line: Expanded its offerings by adding comforters to its product line.
• New Brand Launch: The company launched its second brand, Kun, on Shopee.
• Top Seller on Shopee: Kun consistently recognized as a “Top Selling Brand” on Shopee.
• New Brand Launch: The company launched its second brand, Kun, on Shopee.
• Top Seller on Shopee: Kun consistently recognized as a “Top Selling Brand” on Shopee.
2020
Building Infrastructure and Expertise
• Office Expansion: Built its first offce and hired a dedicated management team.
• Factory Growth: Expanded the factory footprint to 25,000 sqft across two additional floors.
• Invested in advanced equipment, including quilting machines and a semiautomated fiber-filling machine.
• Growing Workforce: Expanded the team to 30 employees.
• Factory Growth: Expanded the factory footprint to 25,000 sqft across two additional floors.
• Invested in advanced equipment, including quilting machines and a semiautomated fiber-filling machine.
• Growing Workforce: Expanded the team to 30 employees.
2021
Strategic Growth and Diversification
• Rebranding: Officially renamed to Dormez Fabrication Sdn Bhd.
• Separation of Manufacturing and Trading: Dormez Commerce Sdn Bhd focusing on trading, and Dormez Flash, a new logistics business optimizing delivery services.
• Expansion of Operations: Acquired its first prime mover with a semi-trailer. Additionally, new quilting machines, a cutting machine, and a packing machine were added.
• Product Line Growth: Introduction of mattress protectors.
• Factory Expansion: Expanded its factory and warehouse operations to a sizable 40,000 qft.
• Separation of Manufacturing and Trading: Dormez Commerce Sdn Bhd focusing on trading, and Dormez Flash, a new logistics business optimizing delivery services.
• Expansion of Operations: Acquired its first prime mover with a semi-trailer. Additionally, new quilting machines, a cutting machine, and a packing machine were added.
• Product Line Growth: Introduction of mattress protectors.
• Factory Expansion: Expanded its factory and warehouse operations to a sizable 40,000 qft.
2022
Achieving Excellence
• Obtain Grant: Received a Smart Automation Grant from the government, empowering it to further automate its processes.
• Fleet Expansion: Acquired a second prime mover with a semi-trailer.
• Top Performance: Kun continued its reign as one of Shopee’s “Best-Selling Brands”.
• Workforce Growth: The team expanded to 100 employees, covering both management and operations.
• Fleet Expansion: Acquired a second prime mover with a semi-trailer.
• Top Performance: Kun continued its reign as one of Shopee’s “Best-Selling Brands”.
• Workforce Growth: The team expanded to 100 employees, covering both management and operations.
2023
Innovation and Market Engagement
• Creative Marketing Initiatives: Launched a Creative Marketing Department.
• New Market Exploration: Ventured into new markets and hosted its first offline sales events.
• Bed Linen Series Expansion: Expanded its bed linen range, introducing vibrant printed designs alongside its classic plain-colored options.
• Livestream Studio & TikTok Sales: Built a livestream studio and began selling products on TikTok
• New Market Exploration: Ventured into new markets and hosted its first offline sales events.
• Bed Linen Series Expansion: Expanded its bed linen range, introducing vibrant printed designs alongside its classic plain-colored options.
• Livestream Studio & TikTok Sales: Built a livestream studio and began selling products on TikTok
2024
Moving towards Excellence
• Fleet Growth: Acquired the third prime mover with a semi-trailer.
• ISO 9001 Certification: Applied for the ISO 9001 certification, as a strategic move to ensure quality control and meet international standards.
• ISO 9001 Certification: Applied for the ISO 9001 certification, as a strategic move to ensure quality control and meet international standards.

